OptinMonster: Is it the Best tool for Lead Generation?
7 mins read

OptinMonster: Is it the Best tool for Lead Generation?

If you are looking for the tools helpful in lead generation, nurturing your email list, increasing conversions, and generating more revenue, you have most likely, already seen OptinMonster. And, now you want to know, is this tool right for you? So I would like to tell you OptinMonster is one of the most robust tools for lead generation on the market. But is OptinMonster worth it?

So, I am going to give an extensive review of OptinMonster. This will help you get the answer to that question and decide for yourself if it’s the best tool on the market to help you achieve your goals.

Before going ahead, let’s get transparent about what OptinMonster is.

What Is OptinMonster?

OptinMonster is the #1 lead generation tool on the global market. It allows online marketers to grow their email list, drive more sales, increase pageviews for SEO, and much more.

OptinMonster does this by letting you create a large variety of optin campaigns. These are small messages shown to your visitors in the form of a popup, fullscreen welcome mat, floating bar, and more.

And they normally have a focused call to action (CTA) asking your visitors to do something specific, such as:

  • Check out a product or sales page
  • Join your webinar
  • Sign up for your email newsletter
  • Leave a testimonial or review
  • Read a popular post on your blog
  • And much more

If you unite OptinMonster’s powerful campaign builder, its refined targeting rules, and a powerful call to action, you’re looking at an assured increase in page views, leads, and sales.

But how could we be sure OptinMonster is best, while there are so many lead generation tools are out there?

Let’s see what causes OptinMonster to stand apart from the contest.

To Try OptinMonster Yourself Click Here!

Why OptinMonster Best for Lead Generation

So let’s start our discussion most important factor, campaign types.

1. Campaign Types

When you heard about OptinMonster, it’s more likely you assumed it was just another popup tool. But it would be like you call a Ferrari just another car.

Because OptinMonster provides so many features and tools that are way beyond popups.

In fact, OptinMonster offers plenty of additional campaign types, such as:

  • Floating bars
  • Sidebar widgets
  • Lightbox popups
  • Fullscreen welcome mats
  • Slide-in scroll boxes
  • Inline campaigns
  • Spin-to-win coupon wheels
  • And more…

This is the most essential feature because it allows as many campaign types as possible on your website. Else, you run the risk of causing something named popup fatigue among your site’s visitors.

Popup fatigue is when your audience notices the identical generic popup every time they visit your site. Over time, you prepare them to quit looking at your campaign’s messaging and close it instantly.

But by diversifying the type of your campaigns on your site, you can stop this from happening.

2. Ease of Use

Ease of use is the second biggest advantage of using OptinMonster. It has a low learning curve from the moment of installation to publishing your first campaign. The OptionMonster is so easy to use that you can use it without any tech skills or coding experience.

3. Advanced Display Rules

In the quest of getting more conversions, Designing a sleek and professional optin campaign is only half the battle. The other half part of the battle is to show it to the right people at just the right moment.

And for that, you need robust display rules.

By Display rules we mean the configurations to each campaign to determine where, when, and to whom to display. These rules are split into 2 classes:

  • Targets
  • Triggers

Targets rely on a user’s demographic data to decide if your optin campaign will appear. These factors would be something like your users’:

  • Browser device
  • Pages of interest
  • Physical location
  • And more

Triggers, on the other hand, will cause your campaigns to appear depending on your user’s behavior. These would be things like which links they click (MonsterLink™), how far down the page they’ve scrolled (Scroll Trigger), when your user is active exiting the browser page (Exit-Intent®), and more.

For higher conversions, a wide variety of targets and triggers are essential. As they let you create a more in-depth connection with your audience.


4. Detailed Analytics and Easy A/B Testing

OptinMonster provides easily digestible analytics reports. And, that is not something of less importance. This will help you decide if a campaign is working or not.

Directly from your OptinMonster dashboard, you’ll get a summary of your campaigns, like how many people have viewed the campaign, your conversion percentage rate, and the number of new leads you’ve gathered.

5. Stellar Support

When you decide to use a tool for your website, the most important thing to consider is to make sure there’s a robust support team to help when needed. And this is something OptinMonster’s support crew is hands down the finest on the market.

There are many ways to find the information you need with OptinMonster:

  • Thorough documentation
  • YouTube channel with helpful tutorials
  • Blog posts, updated several times a week
  • Social media platforms
  • Live chat for an instant resolution
  • Email ticket submissions

The bottom line is that OptinMonster will never leave you feeling stuck or like they need to go it alone.

6. Pricing Made to Scale

Oh! last but not least, One of the most significant factors for investing in a new tool is the price. Any tool on the globe is only worth it if the tool brings more revenue than it costs.

The pricing model offered by OptinMonster is as flexible as it is competitive. They offer 4 plans:

  • Basic: $9/month
  • Plus: $19/month
  • Pro: $29/month
  • Growth: $49/month

This pricing model makes it an excellent solution for businesses of all sizes.

OptinMonster Review: Final Thoughts

I think OptinMonster is hands down the best way to boost page views, conversions, and generate more sales.

It’s quite easy to use, comes with state-of-the-art features and targeting rules out-of-the-box, provides robust analytics and A/B testing, and is priced to work for businesses of all sizes.

In other words, OptinMonster is one of the most powerful, versatile, and effective tools you can use for growing your business.

And that’s it! To get started with OptinMonster Click Here!

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